{"id":9515,"date":"2021-04-26T15:02:38","date_gmt":"2021-04-26T14:02:38","guid":{"rendered":"https:\/\/nyanpereira.fr\/dessinateur\/?p=9515"},"modified":"2021-04-30T12:21:09","modified_gmt":"2021-04-30T11:21:09","slug":"mms-shop-in-shop-in-plv-evenement-magasin","status":"publish","type":"post","link":"https:\/\/nyanpereira.fr\/dessinateur\/mms-shop-in-shop-in-plv-evenement-magasin\/","title":{"rendered":"M&M\u2019s \/\/ Shop in Shop"},"content":{"rendered":"

Shop in Shop : Conception de dispositif PLV In- store.<\/h2>\n

A l\u2019occasion de Pa\u0302ques, M&M\u2019s<\/a> souhaite concevoir un shop in shop et organiser un e\u0301v\u00e8nement en magasin. Et pour cela nous avons \u00ab\u00a0sc\u00e9nographi\u00e9\u00a0\u00bb deux dispositifs<\/strong> marketing d’une superficie de 10m2 \u00e0 destination d’alle\u0301e centrale en pleine pe\u0301riode de Pa\u0302ques. Exemple d’animations PLV n\u00e9cessaire \u00e0 la promotion de la marque dans plusieurs lieux de vente type GMS.<\/p>\n

\"M&M.corners.marketing-point-de-vente.conception.scenographie.rough.event.dispositif.plv.sur-mesure.roughman.freelance.paris.nice.geneve\"<\/a>

Un shop in shop un espace de vente qui est r\u00e9serv\u00e9 dans une autre enseigne. Un magasin dans un magasin.<\/p><\/div>\n

\"M&MS.corners.marketing-point-de-vente.conception.scenographie.rough.event.dispositif.plv.sur-mesure.roughman.freelance.paris.nice.geneve\"<\/a><\/div><\/div>
\"M&M's<\/a><\/div><\/div>
\"M&MS.corners.marketing-point-de-vente.conception.scenographie.rough.event.dispositif.plv.sur-mesure.roughman.freelance.paris.nice.geneve\"<\/a><\/div><\/div>
\"M&M.corners.marketing-point-de-vente.conception.scenographie.rough.event.dispositif.plv.sur-mesure.roughman.freelance.paris.nice.geneve\"<\/a><\/div><\/div><\/div><\/div>
<\/p>\n

1 – L\u2019Atelier de Pa\u0302ques : Une expe\u0301rience cre\u0301ative a\u0300 partager avec les enfants.<\/strong> Avec diffe\u0301rentes activite\u0301s revisite\u0301es par les enfants au moment de Pa\u0302ques. La peinture des \u0153ufs, les coloriages, la fabrication de paniers ou encore, les guirlandes et couronnes… En s\u2019inspirant de cet univers artistique & cre\u0301atif, M&M\u2019s s\u00e9lectionne une activite\u0301 en lien avec sa communication colore\u0301e et tachete\u0301e !<\/strong><\/p>\n

La De\u0301coration des \u0153ufs ! Activite\u0301 artistique qui permet de ramener les oeufs \u00e0 la maison. Et donc permet \u00e0 M&M\u2019s d\u2019investir le c\u0153ur des foyers franc\u0327ais a\u0300 la pe\u0301riode de Pa\u0302ques. <\/strong><\/p>\n

\n

2- Le second dispositif est une petite chasse aux \u0152ufs M&M\u2019s pour gagner des chocolats et autres cadeaux. Mais <\/strong>r\u00e9aliser ce type d\u2019\u00e9v\u00e8nement en GMS est un de\u0301fi et il y a plusieurs contraintes a\u0300 prendre en compte<\/strong>. Comme par exemple : une superficie d’animation r\u00e9duite (10m2 a\u0300 ame\u0301nager) mais surtout <\/span><\/span> un flux important de personnes dont un grand nombre d\u2019enfants en simultane\u0301.
\n<\/span><\/p>\n

Une animation In-Store est sans conteste le meilleur moyen de transformer l\u2019essai d\u2019un produit en achat, les chiffres le prouvent !<\/p>\n

\"SEPHORA<\/a><\/p>\n

\"scenographe<\/a><\/p>\n

Activation point de vente cr\u00e9ative qui ne passe pas inaper\u00e7u !<\/h6>\n

D\u00e9marquez-vous au sein des plus grandes enseignes du march\u00e9 Fran\u00e7ais en proposant une exp\u00e9rience shopper cr\u00e9ative. shop-in-shop, pop-up, in-store, out store, corner modulables, stand design,PLV carton sur-mesure….<\/span><\/p>\n

Un sc\u00e9nographe freelance sp\u00e9cialis\u00e9 dans le marketing op\u00e9rationnel<\/strong> pour un accompagnement et une prise de parole point de vente sur-mesure. Mon travail est de concevoir, d’imaginer des dispositifs magasin cibl\u00e9s afin de cr\u00e9er des liens entres marque, le distributeur & les consommateurs. Mais surtout , de dessiner l\u2019indispensable cahier des charges n\u00e9cessaire au chiffrage du dispositif et des diff\u00e9rentes animations qui le composent. (concept shop in shop, design d\u2019un stand, PLV carton sur-mesure)<\/em><\/span><\/p>\n

Fort de nombreux projet in-store et en charge de nombreux dispositifs d’activation point de vente, \u00e9chantillonnage, pop-up stores pour de grande marque tel que : Jack Daniel\u2019s<\/a>, COINTREAU<\/a>, M&M’S, SEPHORA<\/a>, ORAL-B, Sod\u00e9bo, BEL … Je propose de mettre cette exeperience au service de votre conception marketing op\u00e9rationnel <\/strong>afin booster votre sell-in et votre sell-out.<\/p>\n

\n

Le \u00ab sell-in \u00bb <\/strong> repr\u00e9sente les actions commerciales mises en place par un producteur et propices \u00e0 favoriser le r\u00e9f\u00e9rencement de ses produits par les distributeurs. Tandis que le \u00ab sell out<\/strong> \u00bb d\u00e9signe les diff\u00e9rentes actions commerciales propos\u00e9es par une marque \u00e0 destination des clients du point de vente et susceptibles de favoriser la vente de ses produits aux clients finaux.<\/em><\/span><\/p>\n

\n

 <\/p>\n

Cr\u00e9ateur, concepteur de dispositif marketing shop-in- shop, de concept op\u00e9ration promotionnel sur-mesure. Ou encore d’\u00eelot \u00e9v\u00e9nementiel pour GMS & GSS comme par exemple un animation PLV de 10M2 pour 4 \u00e0 6 palettes 80×120 modulables.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[411,59],"tags":[224,402,410,401,408,409,370,391,386,387,390,400,139],"yoast_head":"\nShop in Shop Chocolats M&M'S : Conception de dispositif PLV carton<\/title>\n<meta name=\"description\" content=\"Sc\u00e9nographe freelance : conception animation PLV sur-mesure. dispositif marketing shop in shop, rough \u00e9v\u00e9nementiel corners chocolats M&M'S.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nyanpereira.fr\/dessinateur\/mms-shop-in-shop-in-plv-evenement-magasin\/\" \/>\n<meta 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