{"id":1648,"date":"2013-10-05T20:31:42","date_gmt":"2013-10-05T19:31:42","guid":{"rendered":"http:\/\/nyanpereira.fr\/dessinateur\/?p=1648"},"modified":"2020-05-29T16:32:52","modified_gmt":"2020-05-29T15:32:52","slug":"publicite-branding-campagne-notoriete","status":"publish","type":"post","link":"https:\/\/nyanpereira.fr\/dessinateur\/publicite-branding-campagne-notoriete\/","title":{"rendered":"COLGATE \/\/ Photomontages Publicitaires"},"content":{"rendered":"<h6>Photomontages Publicitaires &amp; Photographe Freelance<\/h6>\n<p><strong>Une nouvelle campagne publicitaire<\/strong> pour Colgate et ses dentifrices avec un concept original, re\u0301solument oriente\u0301 vers l\u2019enfance. L&rsquo;id\u00e9e \u00e9tant de s\u2019appuie sur<strong> un rem\u00e8de de grand m\u00e8re<\/strong> pour en extraire une image forte et humoristique.<\/p>\n<h6 style=\"text-align: left;\"><strong>S&rsquo;accrocher une dent de lait \u00e0 une porte pour se l&rsquo;arracher !<br \/>\n<\/strong><\/h6>\n<p>Un photomontage publicitaire illustrant le slogan \u00a0\u00bb Pour des dents plus forte ! Ou l\u2019imagination r\u00e8gne en ma\u00eetre et dans laquelle <a href=\"https:\/\/www.colgate.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">COLGATE<\/a> part \u00e0 l\u2019aventure en se donnant que pour seule limite sa cr\u00e9ativit\u00e9. Dans la ligne\u0301e des ce\u0301le\u0300bres Potographie en trompe l\u2019oeil d&rsquo;<strong><a href=\"https:\/\/nyanpereira.fr\/dessinateur\/galleries\/photomontage-eurocar-covering-gots8\/\">EUROPCAR<\/a>,<\/strong> nous signons un nouvelle campagne.<\/p>\n<p>De\u0301couvrez en image le making-of de l\u2019ensemble du projet de sa gene\u0300se a\u0300 son aboutissement.<\/p>\n<a class=\"button small \" onclick=\"window.open('https:\/\/nyanpereira.fr\/dessinateur\/gallery\/photoroughs-photographie-photomontage-region-paca\/', '_self')\">Book du photographe freelance <\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/nyanpereira.fr\/dessinateur\/publicite-branding-campagne-notoriete\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-1655 size-full\" src=\"https:\/\/nyanpereira.fr\/dessinateur\/wp-content\/uploads\/2013\/10\/Nyanpereira.fr-DA.concept.3.jpg\" alt=\"photomontages publicitaires colgate affichage\" width=\"802\" height=\"600\" \/><img loading=\"lazy\" class=\"alignleft size-full wp-image-1651\" src=\"https:\/\/nyanpereira.fr\/dessinateur\/wp-content\/uploads\/2013\/10\/Nyanpereira.fr-DA.concept.2.gif\" alt=\"Rough campagne colgate\" width=\"901\" height=\"600\" \/><\/a><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8099 size-full\" src=\"https:\/\/nyanpereira.fr\/dessinateur\/wp-content\/uploads\/2020\/04\/21.devis_.tarif_.photomontage.pub_.retouche.poste_.production.numerique.photographe.freelance.publicite.Paris-min.jpg\" alt=\"photomontages publicitaires colgate ads\" width=\"650\" height=\"945\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7647 size-full\" src=\"https:\/\/nyanpereira.fr\/dessinateur\/wp-content\/uploads\/2020\/01\/16.photomontage.pub_.photographe.freelance.publicite.nice_.cote_.azur6_.jpg\" alt=\"photomontages publicitaires colgate PUB\" width=\"650\" height=\"945\" \/><\/p>\n<p><a href=\"http:\/\/nyanpereira.fr\/dessinateur\/publicite-branding-campagne-notoriete\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-1654 size-full\" src=\"https:\/\/nyanpereira.fr\/dessinateur\/wp-content\/uploads\/2013\/10\/Nyanpereira.fr-DA.concept.6.jpg\" alt=\"making-of photogarphie publicitaire\" width=\"802\" height=\"600\" \/><\/a> <a href=\"http:\/\/nyanpereira.fr\/dessinateur\/publicite-branding-campagne-notoriete\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-1653 size-full\" src=\"https:\/\/nyanpereira.fr\/dessinateur\/wp-content\/uploads\/2013\/10\/Nyanpereira.fr-DA.concept.5.jpg\" alt=\"making-of photogarphie publicitaire\" width=\"802\" height=\"600\" \/><\/a> <a href=\"http:\/\/nyanpereira.fr\/dessinateur\/publicite-branding-campagne-notoriete\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-1652 size-full\" src=\"https:\/\/nyanpereira.fr\/dessinateur\/wp-content\/uploads\/2013\/10\/Nyanpereira.fr-DA.concept.4.jpg\" alt=\"making-of construction decor\" width=\"802\" height=\"600\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Les principales \u00e9tapes d\u2019un photomontage pub r\u00e9ussi<\/strong> :<\/h3>\n<p><strong>1\u2013 Le concept<\/strong> : R\u00e9fl\u00e9chir \u00e0 une id\u00e9e, \u00e0 une probl\u00e9matiques puis la dessiner.<br \/>\nLe dessin permet de cr\u00e9ativement s\u2019exprimer sans \u00eatre se brid\u00e9 par la technique ! Il d\u00e9finit aussi les grandes des lignes qui compose le concept de l\u2019illusion : <em>Les personnages, leurs attitudes, le stylisme, l\u2019espace, le lieux, les volumes, les ombres et les lumi\u00e8res, les textures, les paysages, etc\u2026 Bref les d\u00e9tails.<\/em><\/p>\n<p><strong>2\u2013 La r\u00e9alisation des photos<\/strong> : Trouvez les espaces, des volontaires et fabriquer les \u00e9l\u00e9ments n\u00e9cessaire \u00e0 la photographie. Puis r\u00e9aliser vos clich\u00e9s en gardant toujours \u00e0 l\u2019esprit l\u2019orientation de la lumi\u00e8re. Afin que tous les \u00e9l\u00e9ments est la m\u00eames zone d\u2019ombre et de lumi\u00e8re pour obtenir le rendu le plus r\u00e9aliste possible. <strong>La coh\u00e9rence de la lumi\u00e8re est la base de toute illusion photographique ! <\/strong><\/p>\n<p><strong>3\u2013 L\u2019assemblage <\/strong>: Composez votre visuel arm\u00e9 de patience. Cela peut prendre de quelques jours voir plusieurs semaines. Mais ce \u00ab puzzle g\u00e9ant \u00bb parfois <strong>composer de plus de 800 clich\u00e9s pour certain photomontage.<\/strong> Un jeux de patience qui vous permettra de fusionner les univers entre eux et ainsi donner naissance \u00e0 des visuels ou des campagne publicitaire \u00e9tonnantes, d\u00e9cal\u00e9es voir surr\u00e9alistes.<\/p>\n<p><strong>Concepteur &amp; R\u00e9dacteur :<\/strong> Gilles SUPRIN<br \/>\n<strong>Photographe freelance &amp; Photomontages publicitaires :<\/strong>\u00a0Yann PEREIRA\u00a9<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[60],"tags":[393,126,110,64,154,392,104],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>COLGATE \/\/ Photomontages Publicitaires - ADSWORDS<\/title>\n<meta name=\"description\" content=\"Deux nouveaux photomontages publicitaires pour Colgate avec un concept original, re\u0301solument oriente\u0301 vers l\u2019enfance et les remedes de grands meres ! 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